Creating and running a superhero-themed leadership summer camp for girls
Thanks to a $16,000 grant, we launched Camp Girl Possible during the summer of 2018 for 50 middle-school girls on Stanford’s campus. Through the camp, our team aimed to show girls that they are a leader for being exactly who they are; inspire girls to create their own social change in the world, starting today; and help girls feel comfortable taking risks—because anything is possible.
Hiring the staff, recruiting campers, developing the curriculum, and more.
Here’s a glimpse into the many areas of work required to bring camp to life, which our dynamic team of 4 people organized on top of our full-time jobs:
Staff: Recruiting, interviewing, hiring, and training 12 high-school counselors
Space: Reserving the space, insuring our program, and managing background checks, medical forms, and risk waivers
Marketing: Recruiting and registering 50 campers
Content: Designing a full 1-week agenda of activities for girls, including coordinating 6 guest speaker sessions, covering logistics, coming up with ideas, etc.
Materials: Buying food, prototyping materials, and decorations
Merchandise: Designing and producing custom camp t-shirts, superhero capes, lanyards, name-tags, stickers, and notebooks
Budget: Fundraising $16,000 to cover camp costs and managing the budget, including financial aid packages for select students
Communication: Coordinating details with 50 families about arrival, parking, logistics, food, etc.
Teaching: Facilitating tons of activities, challenges, leadership games, and more during the week of camp
A colorful comic-book, superhero theme anchored our new brand.
We personalized and branded the experience of being at camp from start to finish—including camp t-shirts, superhero masks, custom superhero capes, lanyards, notebooks, posters, and decorations. I led the design process for our brand, materials, and website, as well as printing and production with vendors.
“As you probably know, being a teenager isn’t easy… and it gets really easy to feel lonely. This camp did so much to make me and every one of us feel supported, even if it was for just a week. it did a lot to make us as people feel confident and loved which I think is so great because that’s something girls especially have a hard time feeling.
Thank you for having such an impact on my life because I never thought I’d make such strong bonds with people and I definitely wasn’t expecting to enjoy camp this much. It did push me out of my comfort zone a little, but it also gave me a family and I can’t tell you how warm that made me feel.”